Market Noel 2026 is Nov. 19-21 at Hoover's Finley Center. Hours each day, $15 adult tickets with kids under 12 free, free parking, strollers and re-entry rules.

Last checked Oct. 23, 2026. This page is updated each year at the same address. Facts come from the Junior League of Birmingham’s Market Noel FAQ and the city calendar.

Market Noel, the Junior League of Birmingham’s holiday market, is on this year at the Finley Center in Hoover, with general shopping Thursday, Nov. 19, to Saturday, Nov. 21. The league lists the market as Nov. 18-21; general admission tickets go on sale at the door Nov. 19. Adults pay $15 and children under 12 get in free.

Know before you go

  • Where: Finley Center, 5508 Stadium Trace Parkway, Hoover Met Complex
  • Thursday, Nov. 19: 10 a.m. to 8 p.m.
  • Friday, Nov. 20: 10 a.m. to 7 p.m.
  • Saturday, Nov. 21: 9 a.m. to 3 p.m.
  • Tickets: adults $15, children under 12 free; online card fees apply
  • Parking: free at the Finley Center, including accessible parking
  • Questions: marketnoelspecialevents@jlbonline.com for special events

Hours and tickets

General shopping hours, from the league’s FAQ:

Day Hours
Thursday, Nov. 19 10 a.m. to 8 p.m.
Friday, Nov. 20 10 a.m. to 7 p.m.
Saturday, Nov. 21 9 a.m. to 3 p.m.
  • General admission: $15 for adults; children under 12 free.
  • In advance: general admission and special event tickets are sold on the Market Noel tickets page. Online card fees apply.
  • At the door: general admission from Nov. 19, cash or card. Special event tickets are sold at the door only if the event has not sold out, and the league says they sell out quickly.
  • Re-entry: allowed the same day with a stamp from the ticket desk.

Special events

The league runs ticketed special events around the market, including Preview Noel, with prices that vary by event. Its special events page had not posted 2026 dates, times or prices in text when we checked on Oct. 23. We will add them here when the league does. Questions go to marketnoelspecialevents@jlbonline.com.

Parking and getting there

  • Parking is free at the Finley Center, including accessible parking, the league says.
  • The Finley Center is at the Hoover Met Complex, 5508 Stadium Trace Parkway.
  • Check the Hoover Met Complex calendar for other events at the complex that week.

For traffic around the Riverchase Galleria and other holiday shopping, see our getting around and road construction and closures pages.

Inside the market

From the league’s FAQ:

  • Strollers are allowed during general shopping hours, with a “Sleigh Parking” area for leaving one. They are not allowed during Preview Noel.
  • Coat and package check is near the entrance; there is no set cost, and donations are encouraged.
  • Food and drinks are sold on site.
  • A Regions ATM is in the lobby.
  • A mother’s area for young children is in the rear near the restrooms during general shopping hours.
  • Sensory bags from KultureCity are available, and the Finley Center and the market are ADA accessible.
  • EMS is on site during event hours.

Money raised supports the Junior League of Birmingham’s community projects, the league says. Merchants and sponsors can reach the league at marketnoelmerchant@jlbonline.com and marketnoelchair@jlbonline.com.

What this means for you

  • Plan for the Finley Center on Nov. 19-21, the week before Thanksgiving.
  • Buy ahead if you want a special event; general admission is also sold at the door.
  • Leave the stroller at home for Preview Noel.

Related: Black Friday and holiday shopping, Thanksgiving in Hoover, holiday lights and Christmas events and things to do this month.

Frequently asked questions

When is Market Noel 2026?

The Junior League of Birmingham lists Market Noel for Nov. 18-21, 2026, at the Finley Center in Hoover. General shopping hours are 10 a.m. to 8 p.m. Thursday, Nov. 19; 10 a.m. to 7 p.m. Friday, Nov. 20; and 9 a.m. to 3 p.m. Saturday, Nov. 21.

How much are Market Noel tickets?

General admission is $15 for adults, and children under 12 get in free, according to the league. Online card fees apply. Tickets are sold in advance on the Market Noel site and at the door from Nov. 19, cash or card.

Where do you park for Market Noel?

Parking at the Finley Center is free, including accessible parking, the league says. The Finley Center is at 5508 Stadium Trace Parkway at the Hoover Met Complex.

Can I bring a stroller to Market Noel?

Yes, during general shopping hours, and there is a Sleigh Parking area to leave one. Strollers are not allowed during Preview Noel, the league says.

Can I leave Market Noel and come back?

Yes, on the same day. Get a day-specific stamp at the ticket desk before you leave, the league says.